Target States


There is a new electoral majority in America, comprised of a progressive, multiracial population. PowerPAC+ strengthens the political power of these voters, especially in the South and the Southwest where the population has dramatically shifted.

PowerPAC+ concentrates our work in six states where people of color are the majority or near-majority - California, New Mexico, Texas, Florida, Georgia and Arizona. In addition, we support outstanding social justice champions that reflect the aspirations of the multiracial majority across the nation.

The composition of America has changed. The results of the 2010 Census confirmed what is becoming increasingly evident in ways both big and small - People of Color are rapidly approaching majority status in the United States. The total U.S. population in 2010 was 308,745,538. In 1990, People of Color comprised 24% of the country's population. As of 2010, that number had grown to 36%, or 112,074,630 million people.

There are 26 states that now have at least 19% people of color. That's the future of the American populace and American politics.


Sometimes lost in the euphoria of Barack Obama's election is a proper appreciation of the nature of the electoral coalition that propelled him to his historic victory. By winning sizable majorities of voters of color (and overwhelming percentages of African Americans) plus a meaningful minority of white voters, Obama trounced John McCain across the country. Of particular significance to the future of U.S. politics was Obama's performance in the South and Southwest, the fastest growing areas of the country.

Any person of color who's ever had a Thanksgiving or holiday discussion with their relatives can confirm that not all people of color are progressive.

In elections, however, people of color have fairly consistently voted to support Democrats and progressive issues.

Whereas the "battleground" states have traditionally been seen as the industrial Midwest (with Florida and Colorado thrown in for good measure), Obama rode the demographic wave to expand the electoral map to areas Democrats had previously feared to tread. In the South, Obama became the first Democrat since Lyndon Johnson in 1964 to win Virginia and the first since Jimmy Carter in 1976 to win North Carolina. In the Southwest, Obama did what Kerry and Gore couldn't do in winning Colorado, Nevada, and New Mexico (Gore won New Mexico by 366 votes but lost Colorado and Nevada).

2016 - The Year We Change the Game and Take Back Democratic Majority 

In 2010, Republicans racked up widespread victories seemingly everywhere - except in three states where three of the most vulnerable incumbent Democratic Senators withstood the conservative tidal wave. In Colorado, Nevada, and California, Senators Bennett, Reid, and Boxer all lost the White vote, but won re-election by demonstrating that victory is possible with a coalition of People of Color and progressive Whites. The precise composition of the electorate in each of those 3 states varied, with Colorado having the smallest number of voters of color, 19% of the state's voters.

Using Colorado as a baseline (Nevada had 29% voters of color and California had 39%), the implications for such an electoral equation are profound for the future of American politics. There are 24 states where 19% of the voters are people of color, and those states have 351 electoral votes (it takes 270 to elect a President) and 303 House of Representative seats (218 seats is a majority).

Despite the clear, incontrovertible evidence that the South and Southwest are "where the action is," progressive and Democratic operatives still craft their strategies and run their campaigns on a map that was designed for a different era. There is far too little investment in the growing areas of opportunity in the South and Southwest.

That's where PowerPAC+ comes in. We are leading the charge to bring together the multiracial majority and assert power in politics.

EXCERPT from PowerPAC+ Paper of Color. Read more here. 

Download the infographic here.