How to make videos for Kid audiences on Youtube? YouTube implemented new criteria for kid-friendly content late last year. The most crucial rule was that stations have to be labeled as ‘Made For Kids’ or suitable for viewers aged 13 and up.
The idea was to ensure that youngsters only watched age-appropriate YouTube content. The site has previously struggled to screen mature videos and adverts, prompting a $170 million fine from the Federal Trade Commission for violating the COPPA Act. YouTube needed to clean up its act after such a harsh penalty, which is why a ‘Made For Kids’ category was added. Keep reading with PowerPAC plus to learn more!
How can we make videos for Kid audiences on Youtube?
Absolutely yes! kids have always enjoyed watching cartoons and television shows. However, because they are at home 24/7 during the epidemic, they have begun to spend more time watching video content for children, and some of their viewing habits have changed. Young people nowadays prefer to watch TV programmes on a variety of gadgets. In April, for example, more families began utilizing linked TV gadgets, owing to the fact that parents and their kids spend most of their free time at home, gathered in front of TV displays. This has become a daily ritual, and families are watching more content together, including children’s programming.
Top OTT channel for children
Though kids prefer animated shows and cartoons, there is a trend toward educational content – OTT applications offer e-books, quizzes, and a variety of other brain-training exercises. But how can parents be certain that their child will just watch children’s video content and will not come across anything inappropriate? Controlling what a youngster can see becomes a significant matter given that most OTT videos are seen on multiple devices. Fortunately, many platforms and applications include kid-friendly versions or even distinct profiles for younger users, allowing them to access only the content that is appropriate for their age. The most popular applications and channels to follow are listed below.
You may be confident that your child will grow up happy and well-educated if you use this channel. There are answers to all of the questions that a child might have, and they’re delivered in a fun way via short animated films.
A well-known website that provides a wealth of video content for adults has recently launched a specific edition for children. Younger viewers want to watch YouTube as well, and while there is a lot of good childs’ content, there are also a lot of videos that some parents could find unsuitable. YouTube Kids offers parental control and videos for various age groups, allowing each child to select the finest content to entertain and educate them.
You and your children may view and download your favorite movies and television shows, as well as new original series from Disney, Marvel, Pixar, National Geographic, and Star Wars, with this app. The Disney+ app offers over 100 titles, limitless downloads, and the opportunity to view on up to four devices simultaneously.
This is one of the most popular apps, allowing any child whose parents subscribe to Netflix to study, explore the world, and have fun. You can build a distinct profile for your child thanks to the ability of generating multiple profiles. However, because there is no password to switch profiles, keeping your children on the kids profile may become a trust issue.
There’s good news if your child enjoys LEGO. For those who appreciate the famous constructor blocks, an entire LEGO channel has been formed, with a wide selection of LEGO-related videos — shows, tutorials, news, and so on. The app is free, but you shouldn’t be concerned about the advertising because they are also geared toward chil.
Another kid-friendly site featuring a plethora of films and shows for the whole family to enjoy. Within a single home, it is possible to create up to four child profiles. Simply enter the information for your children, and you’re done!
How to make a successful subscription network for kids’ content
YouTube has announced new guidelines for its kids content policy, which will take effect in 2020, with the goal of protecting children from harmful watching experiences and complying with COPPA (Children’s Online Privacy Protection Act). This means that the monetization strategy for children’s material is different from how other video channels are promoted. There are a few new requirements to be aware of. The first thing that makers should keep in mind is that any film aimed for them must be labeled “produced for children,” or face severe penalties. Accounts that break this restriction may be suspended or possibly canceled. Restriction of targeted advertising, blocking features such as notifications, and adding videos to the “see later” playlist are some of the other roadblocks to large revenue. There are, however, several ways to monetize videos made by and for children.
- Generate lots of content
Prepare to post at least 60 videos to your channel if you want your viewers to find it engaging. Although it is well known that children like to watch the same videos over and over, this does not imply that there is a lack of variation in the material. If you want youngsters to become regular viewers of your OTT videos, you should try to provide at least 100 clips and add a new one at least once a week.
- Mark your videos
Add the “Made for kids” mark to your channel to ensure that your programming is totally COPPA-compliant and trusted by parents. That way, the films you post will be acceptable and won’t hurt children (and the comments section will be disabled, as one of the regulations requires).
- Offer merchandise
True channel lovers may want to purchase something linked to your content. Make some cool products (clothes, toys, and accessories) and make it available to your subscribers. However, in order to market your products, you’ll need to provide a link to one of the e-commerce sites where customers can purchase them. Don’t be afraid to attract people to your internet store and emphasize all of the products’ advantages.
- Attract sponsor
Sponsorship is an excellent method to profit from videos created by or for kids. It’s also not necessary for your channel to be incredibly popular to get recognized. The key to success is to produce high-quality material that is relevant to the potential sponsor. Investigate the children’s market and consider how you might capture the attention of such brands.
- Join platform that pay for content
Certain platforms assist children’s content makers in making money from their videos. So, if you want to make creative films for kids but don’t think YouTube is enough, consider joining Patreon, Amazon Prime, or other sites that enable you to make money by sharing videos.
How much should I charge for my kids content monthly subscription?
Vimeo subscriptions for kids cost an average of $6.97 per month. However, there are a few things to think about, like the uniqueness of your material, the depth and breadth of your content library, and the frequency with which you release new content. If you’re selling a yearly subscription, we’ve found that pricing it 20-25 percent less than what a month-to-month subscription would cost works well. So, if your monthly subscription is $6.99, your annual subscription should cost roughly monetization options
- Channels dedicated to children’s material on YouTube must label their films as “designed for children.” Failure to do so may result in FTC penalties or YouTube algorithm deactivation.
- Many audience engagement tools, such as save to playlist, watch later, and commenting, have been disabled for children material on YouTube.
- Targeted advertising on YouTube kids video has been blocked, severely limiting content creators’ ability to monetize their work.
Children’s programming is usually popular, and its popularity has soared during the pandemic: music has increased by 41%, while animated shows have increased by 32%. Experts expect that by 2021, ad expenditure on children’s internet advertising would have surpassed $1,5 billion. Because of this trend, marketing techniques can be improved by working with well-known media firms and premium shows that kids and families like. This will help to pique the interest of new viewers. It’s also critical for kid-focused firms to adapt their advertising strategy for OTT and connected TV environments, since these platforms provide a plethora of new ways to promote and monetize video content for children.